Blonde Life Cycle

PRO GUIDE: CREATING THE PERFECT BLONDE

Introducing Blonde Life Cycle, a comprehensive guide to help you and your salon guests achieve the perfect blonde. Going blonde can be transformative and confidence-boosting, but many clients worry about maintenance and cost. This guide simplifies lightening services into clear, easy-to-understand steps that will help clients feel confident and informed. It will inspire you to create bright, healthy-looking hair while clearly communicating the process, benefits, and techniques needed to achieve exceptional blonding results.

THE PERFECT CONSULTATION

IDENTITY: Discover your client’s hair type and personal style. How much time do they have for maintenance? What is their beauty budget?

DESTINATION: What kind of results is your client looking to achieve?

SERVICE: Determine the appropriate services, techniques, and formulas to meet your client’s needs.

Wella's signature services to upgrade your clients blonde

Vanilla Melt Blonde

Illuminage Rose Blonde

Honey Blonde

Golden Bronze Blonde

4-6 Months Cycle

Appointment #1: Blonde Transformation

Transform your client’s hair with a personalized combination oflightener, color and toners.

LIGHTEN WITH BLONDOR: Reach for Wella Professional’s award-winning range to create theperfect color solution for all blondes. Transform the look with a varietyof techniques, from highlights to balayage, to achieve a subtle or boldtransformation your clients will love.

COLOR WITH KOLESTON PERFECT OR ILLUMINA Complement the lift with highlights, lowlights or gray coverage.

TONE WITH COLOR TOUCH OR SHINEFINITY Create the perfect finish with Wella Professionals demi-permanent

Appointment #3: Express Lightening

Effectively blend regrowth with a quick, cost-efficient face-framinghighlight or T-section placement. BLONDORPLEX Lighten up to 9 levels with BlondorPlex and reduce orange and yellowundertones with built-in anti-yellow molecules.

BLONDORPLEX CREAM TONERS Complement any lightening service with pre-mixed Plex technology forperfectly blended blonde results in just 5 minutes.

Appointment #2: Refresh & Treatment

Six weeks after Appointment #1, it’s time for a refresh. We recommendColor Touch or Shinefinity to refresh the look.

GLOSS Add vibrancy and refresh your clients look with Color Touch

GLAZE Enhance the look with a translucent finish and an extra dose of shine.Select from Shinefinity’s versatile palette to achieve your desired result.

TREAT Restore and revive the hair with a customized in-salon treatment from Wella Professionals.

Appointment #4: Refresh & Treatment

Six weeks after Appointment #3, it’s time for a refresh. We recommend Color Touch or Shinefinity.

GLOSS Add vibrancy and refresh your clients look with Color Touch

GLAZE Enhance the look with a translucent finish and an extra dose of shine.Select from Shinefinity’s versatile palette to achieve your desired result.

TREAT Restore and revive the hair with a customized in-salon treatment fromWella Professionals.