Clean chemistry has been a part of our DNA since day one. Our founder and CEO, Nancy Twine, carries on the legacy of her mother, a doctor and chemist who knew that you could create powerful and effective beauty products from natural ingredients. Our products are always clean – we go above and beyond required standards and always utilize safe and powerful ingredients. Consciously packaged – we develop all packaging with recycled materials and clear recycling instructions. We’re constantly evaluating and improving upon our sustainability commitments. For every hair type + texture – inclusivity is at the core of everything that we do. Since day one, we’ve created effective formulas for all hair types.