ALL NEW BW2+
Your best blonde just got even better. All of the benefits you know and love from our trusted lightener, now with even more benefits for better results.
We’ve phased out of Basic White and BW2 to bring you BW2+, our extra strength lightener with up to 9 levels of lift and easy application both on and off scalp.
20% OFF CLAIROL PROFESSIONAL BW2+
Add to cart to see savings
Offer expires 4/30/24
DISCOVER WHAT'S NEW
WITH BASIC WHITE
7 levels of lift
needs reapplication
USAGE
off-scalp application
1:2 mixing ratio
WITH THE NEW BW2+
up to 9 levels of lift
maintains creamy consistency vegan bright, clear even results.
USAGE
on and off-scalp application
1:1.5-2 mixing ratio
WITH BW2
7 levels of lift needs reapplication
USAGE
off-scalp application
1:2 mixing ratio
THREE SIMPLE STEPS
STEP 1
Mix at 1:1.5-2 ratio, depending on desired consistency.
STEP 2
Apply to hair. Process up to 50 minutes, checking every 5-10 minutes for desired lightness.
STEP 3
Rinse thoroughly to remove all traces of lightener, shampoo, condition and tone, if desired.
PLAYS NICE WITH
