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Holiday Guide
Join us in kicking off everything Holiday! Check out our holiday gift guide, sign up to be notified for our hottest Black Friday Week deals of the year, and enter our sweepstakes for a chance to win a $200 Wellastore shopping spree. Join us in donating to Beauty Changes Lives for Giving Tuesday.​
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We’ve curated our top picks and best sellers, perfect for gifting.
Enter to win a $200 Wellastore shopping spree​
Join us in donating to Beauty Changes Lives this Giving Tuesday.​

Shop Black Friday with 20% Off Sitewide

Use code
BLACKFRIDAY20
Disclaimer: *Limit one redemption per customer. Offer excludes Climazon and Stand and Smoothfiller products. Cannot exceed cart subtotal value of $2000. Valid on regularly priced items only. Cannot be combined with other coupons or promo offers. Promo subject to change without notice. Exclusions may apply. Offer expires on 12/1/25.

















































































































































































































































































We’ve curated our top picks and best sellers, perfect for gifting to that special person in your life—whether it’syour loyal clients, cherished family members, or the most important person of all: YOU!




























































































































































  • For every 2 product reviews you submit on The Wella Professional Store, you’ll receive 1 entry into the sweepstakes.
  • When submitting your review, you must select “YES” for the question: “Are you being incentivized to write this review (i.e., as part of a sweepstakes)?”
  • You must have a valid Wella Professional Store account to participate.
  • Each entry will be linked to the email address used to log in to your Professional Store account at the time of your review submission.
  • You’ll automatically receive 1 entry for every $100 spent (before tax) at The Wella Professional Store.
  • You must have a valid Wella Professional Store account to qualify.
  • Each entry will be linked to the email address used to log in to your Professional Store account at the time of purchase.
  • To enter by mail, send a 3" x 5" paper that includes: -Your full name, Your mailing address and date of birth -The email address associated with your Professional Store account
  • Place the paper in a hand-addressed, stamped envelope and mail it to: Wella Operations US LLC ATTN: Karina LaGuardia – “8 Days of ThanksGiveaways Sweepstakes” 4500 Park Granada, Calabasas, CA 91302
  • Each mail-in entry must be sent separately (only one entry per envelope).
  • Entries must be postmarked by December 10, 2025, and received by December 16, 2025, to qualify.
  • Mechanically reproduced entries are void.
  • The Sponsor is not responsible for lost, late, illegible, or postage-due mail-in entries.
Open to residents of the 50 US and D.C., 18 and older who are eligible for a Wella Professional Store account. Sweepstakes starts on December 2nd and ends at 11:59:59 p.m. PST on December 9, 2025. See Official Rules for details.
At Wellastore, we believe in the power of giving back to the communities we serve. That's why we're proud to donate $5,000 to support Beauty Changes Lives, an organization that shares our commitment to empowering the next generation of beauty professionals through scholarships and resources. We know that meaningful change happens when we work together, and this cause is deeply meaningful to our team.​
Please join us in supporting Beauty Changes Lives, whether through donations, volunteering, or simply spreading awareness.​