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UP TO 100% GRAY COVERAGE IN JUST 10 MINUTES
NON-PROGRESSIVE COLOR FOR EXPRESS YET RELIABLE RESULTS
With our new express permanent color, Koleston Xpress, the luxury of time is combined with the luxury of a salon color to provide fast and fabulous results every time.  With Control-X Technology to help prevent over-processing, it provides up to 100% gray coverage in just 10 minutes – so you can unleash your creativity in less time than ever. For more education, visit wellaed.com or download the Wella app.
*Wella Company is a member of the International Collaboration on Cosmetics Safety **Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.
FREE Color Blocking Kits!
Purchase Requirements: Purchase $250 of any Koleston Perfect, Color Touch, Shinefinity and/or Illumina Color shades at regular price. Receive FREE: 1 - Color Blocking Kit with Koleston Perfect 1 - Color Blocking Kit with Shinefinity Color Glaze
USE CODE: COLORBLOCKFREE
*Not all items and quantities are pictured. Limit 1 redemption per customer. Can't be combined with similar offers. Promos subject to availability. Some exclusions may apply. Offer expires 3/31/24.
FREE Koleston Xpress Swatch Fan + Welloxon Developers!
Purchase Requirements: Buy any 13 Koleston Xpress shades at regular price. Receive your choice of 3 FREE Welloxon developers and 1 Koleston Xpress Swatch Ring Fan! USE CODE: KX13
*NOT CURRENTLY AVAILABLE FOR WEST COAST CUSTOMERS. For licensed professionals only. Not all items and quantities are pictured. Limit 1 redemption per customer. Can't be combined with similar offers. Promos subject to availability. Some exclusions may apply. Offer expires 6/30/24.
• Available in 13 shades across 3 families: Neutral, Warm and Cool • Features ME+ Dye Technology to reduce the risk of developing a new allergy to hair color* for uncompromised color results • Includes Metal Purifier to help protect hair from extra damage happening in presence of metals wherever color is placed • Vegan • Use with Welloxon Perfect 6% Developer in a 1:1 mixing ratio
*Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colorants, you should not color.

FAQ'S

Who is the target client for Koleston Xpress?
KOLESTON XPRESS is suitable for fast root touch ups where a maximum of 2 levels of lift are desired. If the hair is notoriously hard to cover, use Koleston Perfect Intense Naturals (e.g. 66/0).
Is my result going to be an exact match to Koleston Perfect?
It will be complementary to Koleston Perfect. Beautiful when used on their own and will not cause banding for future appointments.
Will the result fade over time?
You can expect a gentle on-tone fade between appointments. This means you can touch up your clients’ hair alternating between Koleston Xpress and Koleston Perfect services with much less risk of banding that’s typically associated with switching color lines.
What happens if I leave it on longer than 10 minutes?
At 20 minutes and beyond, you may see a richness of the coverage and color result but without the color sinking and going multiple depths darker, thanks to Control-X Technology.
EXPRESS TOUCH-UP In 30 minutes or less, cover gray hair with a T-line color application. Simply apply Koleston Xpress to the front hairline & the parting.

ON THE GLOW In less than a lunch hour, touch up regrowth by matching, going darker, or lifting hair up to 2 levels (when using 30 Vol).

FLASH FRAMING Discover how to create dimension around the face at the shampoo bowl while covering gray - to get your clients in and out in a flash.

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