DISCOVER THE SECRETS BEHIND VICTORIA BECKHAM'S SS24 COLLECTION AND JOIN US BACKSTAGE AT PARIS FASHION WEEK
Sleek, sharp pony that is gorgeously silk-soft in texture ruled the runway at Victoria Beckham´s fashion show and the looks were nothing short of incredible.
Healthy-looking, shiny locks powered by Wella Ultimate Repair and EIMI range, crafted by celebrity hairstylist Anthony Turner.
THE INSPIRATION
This season Victoria Beckham sought hair that defied convention.
“We played with proportions in the collection this season, so I wanted the hair to play into those same beautiful contrasts. We went with a sleek, sharp pony that is gorgeously silk-soft in texture which was achieved with the Wella Professionals Ultimate Repair range and the new ghd Chronos Styler for effortless polished and healthy hair. ghd is always my go-to for sleek, straight hair - there's no other tool that can create that perfect silk texture finish.”
THE ULTIMATE ALLY
Legendary looks require legendary hair products, especially at Fashion Week where back-to-back shows can impact hair health.
Our new, game-changing Ultimate Repair worked its magic backstage, for a quick yet intense repair that empowered the girls to catwalk in confidence.
GET THE LOOK
With a passion for both artistry and hair health, renowned hairstylist Anthony Turner has seamlessly blended fashion-forward creations with a strong emphasis on hair repair.
STEP 1
To rejuvenate the model’s tired-out tresses, Anthony used the ultimate hair care essential ULTIMATE REPAIR MIRACLE HAIR RESCUE & leave-in treatment, delivering 12x smoother hair in only 90 seconds*.
STEP 2
On damp hair, apply EIMI Sugar Lift and EIMI Extra Volume Strong Hold Volumizing Mousse. Brush the hair nicely and flat with a soft bristle brush. Use an elastic, not a hair band, to tie the ponytail for tension.
STEP 3
Use EIMI Stay Firm Hairspray to secure flyaways and EIMI Flowing Form Crème on the ponytail to smooth and shine.
*When using Ultimate Repair step 3, vs. non-conditioning shampoo