WELLA COLORCHARM Permanent Liquid Toners T28 Natural Blonde

Kick major brass with the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, WELLA COLORCHARM Permanent Liquid Toners are quick and easy to use for at-home, salon-quality blondes. Our toners are gentle on hair allowing you to neutralize brass with up to 90% less breakage**. We offer a complete range of warm, cool and pastel shades to help you discover your best blonde. Vegan and free of parabens. *WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA COLORCHARM toner + lightener vs. lightener alone

Features and Benefits 1

Neutralize brass with up to 90% less breakage* *WELLA COLORCHARM lightener + permanent toner vs. lightener alone.

Features and Benefits 2

WELLA COLORCHARM is the No. 1 Permanent Toner in the US**. **WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combined) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC

Features and Benefits 3

Long-lasting

Features and Benefits 4

The finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde

Features and Benefits 5

Works on naturally blonde or pre-lightened hair

Features and Benefits 6

Helps to create hard to achieve shades of blonde such as platinum and beige

Additional Legal Text

From time to time, we update and revise our packaging and the labeling information thereon, including instructions, cautionary statements, warnings, ingredients, net contents, and other information. While we endeavor to provide the most current and accurate information on our website, there may, occasionally, be discrepancies, especially as we transition to new labeling, between the website and the actual label on the package you purchase. Where there are inconsistencies, purchasers should rely on the labeling of the actual products they purchase. Any questions or concerns should be directed to customer service at 877-242-4451 or wellaonline@wellasupport.com. Further, content on this site is for reference purposes only and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease.

Ingredients

UNDECETH-3, WATER/EAU, OLEIC ACID, ISOPROPYL ALCOHOL, AMMONIUM HYDROXIDE, LAURETH-2, FRAGRANCE/PARFUM, TOLUENE-2,5-DIAMINE SULFATE, RESORCINOL, DISODIUM EDTA, SODIUM SULFITE, ASCORBIC ACID, m-AMINOPHENOL, 4-AMINO-m-CRESOL, 4-AMINO-2-HYDROXYTOLUENE, SODIUM HYDROXIDE.

Brand Description/Story

Your next style statement is waiting — let WELLA COLORCHARM help you make it! The best salon-quality, DIY color brand just got a new look. Now it’s your turn to switch up your look too! WELLA COLORCHARM has a full range of products designed to help you enhance your unique style. And you can rest easy knowing that our formulas have remained 100% unchanged so you can expect the same great results you’ve come to know and trust without wasting time on a trip to the salon. Envision yourself with a new look and make it come to life with WELLA COLORCHARM! Your Color, Your Vibe.

Brand URL (Brand website, Media Link)

www.colorcharm.com

USAGE INSTRUCTIONS

Pre-lighten the hair to the required level before applying toner. Mix 1 part WELLA COLORCHARM Permanent Liquid Toner with 2 parts 20 volume WELLA COLORCHARM developer. Apply to towel dried hair and develop for up to 30 minutes, checking frequently for desired result.

Warnings

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN./CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. Read and follow instructions on the inner and outer side.

Hair Type

All Hair Types