Wella ProfessionalsWella Professionals ULTIMATE COLOR Shampoo

Cleanse and sooth your scalp with the Wella Professionals Ultimate Color Shampoo — a scalp-soothing shampoo that works to minimize color fade* while detoxing hair from color-distorting metals. With glycine & metal purifier to help protect hair against damage due to free radicals and B5 to lock in moisture from scalp to ends. *vs. non-conditioning shampoo

ULTIMATE COLOR CONDITIONER, a moisturizing conditioner that helps reduce porosity to seal pigments in

WITH PATENTED TECHNOLOGY. Formulated with glycine & metal purifier to help protect hair from damage due to free radicals and B5 to help lock in moisture

COLOR VIBRANCY for up to 10 weeks* and revitalized hair from the very first wash and easier & faster detangling** *With regular use of Ultimate Color regimen from salon to home **vs. non-conditioning shampoo

SMOOTHS HAIR CUTICLES for a silky hair feel with up to 86% anti-breakage* *vs non-conditioning shampoo

MAKE YOUR HAIR MORE YOU with the Ultimate Color hair regimen, with a formula free of animal-derived ingredients and an irresistible floriental fragrance

From time to time, we update and revise our packaging and the labeling information thereon, including instructions, cautionary statements, warnings, ingredients, net contents, and other information. While we endeavor to provide the most current and accurate information on our website, there may, occasionally, be discrepancies, especially as we transition to new labeling, between the website and the actual label on the package you purchase. Where there are inconsistencies, purchasers should rely on the labeling of the actual products they purchase. Any questions or concerns should be directed to customer service at 877-242-4451 or wellaonline@wellasupport.com. Further, content on this site is for reference purposes only and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease.

AQUA/WATER/EAU, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, PANTHENOL, PARFUM/FRAGRANCE, SODIUM BENZOATE, DICETYLDIMONIUM CHLORIDE, GLUTAMIC ACID, GLYCINE, PROPYLENE GLYCOL, CITRIC ACID, EDTA, GLYCERYL OLEATE, MALIC ACID, SODIUM CHLORIDE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, LINALOOL, LIMONENE, HISTIDINE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, OLEIC ACID, SQUALANE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE

After washing hair with the Wella Professionals Ultimate Color Shampoo, apply to clean, damp hair lengths and ends. Leave on for 30 seconds to 3 minutes before rinsing thoroughly.

FOR USE BY LICENSED COSMETOLOGISTS ONLY. NOT FOR RETAIL SALE. ATTENTION: THIS PRODUCT IS INTENDED FOR USE BY LICENSED COSMETOLOGISTS ONLY. USE BY NON-LICENSED PERSONS MAY RESULT IN UNSATISFACTORY PERFORMANCE. HAIR COLOR PRODUCTS MAY CAUSE ALLERGIC REACTIONS, WHICH IN RARE INSTANCES CAN BE SEVERE. CONDUCT HYPERSENSITIVITY AND ALLERGY PATCH TEST 48 HOURS PRIOR TO EACH APPLICATION. READ AND FOLLOW INSTRUCTIONS CAREFULLY. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. WEAR SUITABLE GLOVES. PRODUCT NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN.