AI is redefining beauty, culture, and consumer desires—blurring the line between reality and fantasy. As AI-generated imagery inspires consumers, demand is growing for bold, complex, and surreal beauty looks that can be difficult to recreate in real life.
Wella Professionals empowers you to turn this challenge into opportunity, helping you decode the anatomy of AI images and transform digital inspiration into tangible artistry. With new techniques in color, care, and styling—plus 9 fresh iridescent shades from this season’s trending palette—you can bring the surreal into reality and truly MAKE IT YOU.