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TO ENTER: All through February, Wella Professional Store customers can enter promo code WPNEWSHADES at checkout to accumulate points.  For every $1 spent (pretax) one point will be accrued. Every 100 points earned will automatically result in one sweepstakes entry for a chance to win. No purchase necessary; see details below, including how to enter without making a purchase.
PRIZE DETAILS:
Twenty-five (25) winners of the Wellastore February 2024 Sweepstakes will win (and be amongst the first to try!) the following new shades to soon launch by Wella Professionals:
· 2 of each NEW Koleston Xpress shade, 2oz (26 tubes in total across 13 unique shades): · 2 – Koleston Xpress 10/-10/N · 2 – Koleston Xpress 9/-9/N · 2 – Koleston Xpress 8/-8/N · 2 – Koleston Xpress 7/-7/N · 2 – Koleston Xpress 6/-6/N · 2 – Koleston Xpress 5/-5/N · 2 – Koleston Xpress 4/-4/N · 2 – Koleston Xpress 3/-3/N · 2 – Koleston Xpress 2/-2/N · 2 – Koleston Xpress 5/37-5/GW · 2 – Koleston Xpress 7/37-7/GW · 2 – Koleston Xpress 5/1-5/A · 2 – Koleston Xpress 7/1-7/A · 2 of each NEW Illumina shade, 2oz (8 tubes in total across 4 unique shades): · 2 – ILLUMINA COLOR 8/36 – Light Blonde Gold Violet · 2 – ILLUMINA COLOR 7/75 – Medium Blonde Brown Mahogany · 2 – ILLUMINA COLOR 7/42 – Medium Blonde Red Matte · 2 – ILLUMINA COLOR 9/37 – Very Light Blonde Gold Brown
· 2 of each NEW BlondorPlex Crème Toner, 2oz (10 toners in total across 5 unique shades): · 2 – BlondorPlex Cream Toner Sienna Beige /96 · 2 – BlondorPlex Cream Toner Crystal Vanilla /36 · 2 – BlondorPlex Cream Toner Lightest Pearl /16 · 2 – BlondorPlex Cream Toner Pale Silver /81 · 2 – BlondorPlex Cream Toner Ultra Cool Booster /86 · 2 – BlondorPlex Multi Lightening Powder, 1oz
The total approximate retail value of each prize is $453.00.
NO PURCHASE NECESSARY TO ENTER OR WIN AND A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. Void where prohibited. Open to residents of the 50 US and D.C., 18 and older who are eligible for a Wella Professional Store account. Sweepstakes ends at 11:59:59 p.m. PST on February 29, 2024. See Official Rules for details.

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