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STEP INTO THE LAND OF OZ AND UNLOCK MAGIC IN THE HAIR

Wella Professionals and Wicked have joined forces to celebrate the magic of transformations. Discover 6 oz-mazing color looks inspired by the most powerful Witches: Elphaba and Glinda! From bold and transformative styles that channel Elphaba’s power to luminous and whimsical looks that capture Glinda’s charm, these Wicked-inspired looks will help you elevate your services and transform every client’s hair journey. Are you ready to cast your magic in the salon?

CRAFT POPULAR LOOKS LIKE

GLINDA

Glinda radiates charm and effortless glamour. With her bright personality and ethereal beauty, her looks are delicate yet striking. Capture her playful aura with Illumina Color and Shinefinity for soft pastel hues and luminous looks that will make your clients shine from root to tip.

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POPULAR PEARLESCENT BLONDE
This look embodies Glinda’s enchanting glow, it’s all about blending bright blonde tones with sheer hints of gold that are as captivating as the witch herself. It’s a style that will let your clients shine effortlessly.
Lightening: BlondorPlex + 6% Toning: Illumina Color 10/81 + 7/81 + 1.9% Roots: Color Touch 4/71 + 0/68 + 1.9% Lengths: Color Touch 9/97 + 9/16 + 10/6 + 1.9%
Image Credit: @jhair_stylist
PERFECTLY PINK OMBRE
Glinda’s playful nature comes to life with this soft pink ombré, adding just the right touch of whimsy. It’s perfect for clients who love to experiment with color and embrace a unique look as dazzling as the Good Witch.
Roots: Color Touch 5/71 + 5/97 Lengths: Color Touch 10/0 + 8/81 + 55/65
Image Credit: @charlesjuniorlouw
SPELLBINDING SHADOW PLATINUM
For a high-glam look that dazzles, this platinum style is pure Glinda. Sleek and shimmering, it’s a striking transformation that’s sure to captivate.
Roots: Shinefinity 05/98 + 07/81 Lengths: Shinefinity 09/81 + 07/81 + 09/61
Image Credit: @byalexmk







































CRAFT BOLD LOOKS LIKE

ELPHABA

Elphaba is fierce and unapologetic, qualities reflected in her mystical dramatic style. Channel her daring aura with rich colors and fearless looks that give your clients the power to stand out. With the vibrancy and reliability of Koleston Perfect and Color Touch, create bold and intense shades that deliver long-lasting results.

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WICKEDLY BEAUTIFUL EMERALD
Nothing says Elphaba quite like her signature emerald green. Bring intensity and depth to your client’s look with vibrant green color-blocking for a head-turning transformation that defies the ordinary.
Lightening: BlondorPlex + 6% Toning: Koleston Perfect 0/28 + 0/30 + 0/00 + 1.9% Gloss: 5/82 + 1.9%
Image Credit: @dereqc
BEWITCHING BEIGE BALAYAGE
For a more subtle take on Elphaba’s mystical dark side, this beige balayage pairs ash blonde chunky ribbons on dark brown hair to add dimension. Offer this option to clients looking for something ethereal yet edgy.
Lightening: BlondorPlex Toning: Color Touch 9/16
Image Credit: @mgray153
ENCHANTING FRIZZ FOILAYAGE
Golden brown and blonde shades make for a classic combo to set your client’s natural color with show-stopping richness. It’s a captivating and sophisticated style that speaks volumes.
Highlights: BlondorPlex Toning: Color Touch 8/35 + 9/75
Image Credit: @romeufelipe







































DON’T MISS THE MAGIC ON THE BIG SCREEN!

Catch the new movie Wicked only in theaters November 22nd!

SHOP OPI x WICKED