It's never been more important to express ourselves, and the craft of
hair professionals is all about framing identity in its best light.
So, let's engage, get iconic, and show some love.
BE PROUD
Ultra Illuminage
Go brighter for Pride with this luminous look. With a gorgeous vanilla blonde finish, this striking blend of light shades provides irresistible face framing brightness
Step 1: Lightening
30g Blondorplex + 45g Welloxon Perfect 6%
Add delicate weaves around the hairline, slightly away from the roots.
Step 2: Root Shadowing
20g Illumina Color 7/ + 20g 7/81 + 80g Welloxon Perfect 1.9%
Tap the root toner at the roots and leave for 5 minutes.
Step 3: Blonde Toning
30g Illumina Color 10/ + 30g 9/03 + 120g Welloxon Perfect 1.9%
Apply toner to lengths and ends up to hairline and leave for 15 minutes.
Wella means Pride
Wella's mission is to empower individuality and inspire people to be their true selves. We are proud to celebrate this month with our global LGBTQIA+ community of employees, ambassadors, customers, and allied beauty lovers everywhere.
We'd like to shout out John Pierson and Nathan Andrew Creger for their fundraising efforts as part of the AIDS/LifeCycle, contributing to the $17m+ raised to support the Los Angeles LGBT Center and San Francisco AIDS Foundation.
Another special mention goes to The Trevor Project x OPI Partnership for all the incredible work they've done to provide safe spaces and access to counselling for young people in the LGBTQIA+ community.
Go bolder with our in-demand color-depositing masks.
WELLA COLOR FRESH MASK MINT
Show clients the fresher side to life with this mint green mask.
WELLA COLOR FRESH MASK LILAC FROST
Go cool and iconic with this delightful lilac shade.
WELLA COLOR FRESH MASK BLUE
Help clients go true blue with this stand-out shade.
COMPLETE THE LOOK WITH OPI
BIKINI BOARDROOM
Your bold and colorful demeanor are the envy of all. Now it’s time to meet your match in this pearl lavender long-lasting nail polish that commands everyone’s attention.
EMFLOWERED
Think pink with a shade as cheerful as a daisy.
This bloom-colored natural origin nail polish won’t dull or fade.
TRADING PAINT
An apricot-orange nail polish that will put you ahead of the game. Win the race with this smooth and shiny crème finish.