WELLA COLORCHARM VIVID DARKS Permanent Cream Color Viva Violet

Out of the dark and into bold, vivid color. Achieve vibrant color on naturally dark hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier. Add healthy-looking color to your new look as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Vegan and free of phthalates and parabens. VIVID DARKS color to be used with 30 volume developer only. This product is designed for Naturally Dark Hair ONLY (not to be used on previously colored hair).

Features and Benefits 1

Achieve vibrant color on naturally dark hair

Features and Benefits 2

Lifts up to 3-4 levels, no bleach needed

Features and Benefits 3

With 5 nourishing lipids for hair that is soft and smooth to the touch

Features and Benefits 4

Helps combat damage with a built-in Metal Purifier*. *Metal Purifiers help prevent damage to vital, healthy proteins in hair during coloring while also creating a more reliable and even color result.

Features and Benefits 5

Provides healthy-looking color with seamlessly even tone from root to tip.

Features and Benefits 6

Long-lasting color

Features and Benefits 7/Concern

Long-lasting color

Features and Benefits 8/Result

Vegan and free of phthalates and parabens

Additional Legal Text

From time to time, we update and revise our packaging and the labeling information thereon, including instructions, cautionary statements, warnings, ingredients, net contents, and other information. While we endeavor to provide the most current and accurate information on our website, there may, occasionally, be discrepancies, especially as we transition to new labeling, between the website and the actual label on the package you purchase. Where there are inconsistencies, purchasers should rely on the labeling of the actual products they purchase. Any questions or concerns should be directed to customer service at 877-242-4451 or wellaonline@wellasupport.com. Further, content on this site is for reference purposes only and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease.

Ingredients

AQUA/WATER/EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, AMMONIA, DICETYL PHOSPHATE, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, CETETH-10 PHOSPHATE, STEARETH-200, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, SODIUM HYDROXIDE, SODIUM SULFATE, AMMONIUM SULFATE, 1-NAPHTHOL, SODIUM SULFITE, 6-METHOXY-2-METHYLAMINO- 3-AMINOPYRIDINE HCL, ASCORBIC ACID, PARFUM/ FRAGRANCE, XANTHAN GUM, DISODIUM EDTA, 2,4-DIAMINOPHENOXYETHANOL HCL, 1-HEXYL 4,5-DIAMINO PYRAZOLE SULFATE.

Brand Description/Story

Your next style statement is waiting — let WELLA COLORCHARM help you make it! The best salon-quality, DIY color brand just got a new look. Now it’s your turn to switch up your look too! WELLA COLORCHARM has a full range of products designed to help you enhance your unique style. And you can rest easy knowing that our formulas have remained 100% unchanged so you can expect the same great results you’ve come to know and trust without wasting time on a trip to the salon. Envision yourself with a new look and make it come to life with WELLA COLORCHARM! Your Color, Your Vibe.

Brand URL (Brand website, Media Link)

www.colorcharm.com

USAGE INSTRUCTIONS

Mix 1 part WELLA colorcharm VIVID DARKS hair color with 1 part WELLA colorcharm 30 volume cream developer. Apply to the hair using a bowl and brush. Develop for 30-40 minutes, then rinse, shampoo, and condition.

Tips & Advice

Recommended for natural dark hair only.

Hair Type

All Hair Types