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10.12.2020
#AmplifyDiverseHair
The professional hair industry has a diversity and segregation problem that leads to an uneven playing field for diverse stylists. National Diversity Week was October 4th – October 10th, it was founded in 1998 by the National Diversity Council in order to raise awareness about the diversity which has shaped – and continues to shape – the United States. Brands like Walmart, Southwest, and McDonalds are corporate sponsors.
In observance of this week, and as part of its broader diversity, equity, and inclusion efforts, Wella challenged our stylist community to amplify the work of diverse stylists and hair, fueling a timely social media moment that puts diversity in the spotlight via the feeds of the stylists who influence the industry.
In case you missed it, here are stylists’ FAVORITE 3 posts on @wellaeducation last week:
Ambassador/Passionista @shannonrha
[View this post on Instagram](https://www.instagram.com/p/CGAZ5G_jzqe/?utm_source=ig_embed&utm_campaign=loading)Got the #shag in the bag. 💇♀️ #AmplifyDiverseHair @shannonrha . Shannon's #ModernShag Cutting #PROtips: "I firmly believe in using every tool I have, sometimes all on the same haircut. Remember that each tool performs differently." . "The texture of hair can be very different from one place to another and the density changes from section to section. ✂️ The more detailed and the more time you take on your sectioning, the easier it will be to create this intentionally textured, shaggy, sexy cut." . . #wellahair #wellalife #wellaeducation #stylistspotlightA post shared by Wella Education (@wellaeducation) on Oct 6, 2020 at 8:00am PDT
2. Passionista @jeongchen
[View this post on Instagram](https://www.instagram.com/p/CGDyL3ro-qb/?utm_source=ig_embed&utm_campaign=loading)"Who, me?" *tucks hair behind ear* 😉 Save #WellaPassionistaUSA @jeongchen's #PROformula below. #AmplifyDiverseHair . #PROformula: A. Prelighten to level 9 w/ #BlondorPlex B. #KolestonPerfect 9/16 + 9/81 +0/68 . . #wellahair #wellalife #wellaeducation #stylistspotlightA post shared by Wella Education (@wellaeducation) on Oct 7, 2020 at 3:30pm PDT
3. Wella Professionals Brazil @augustoallencar
[View this post on Instagram](https://www.instagram.com/p/CF-2VSUIFtD/?utm_source=ig_embed&utm_campaign=loading)Orange crush. 🧡 #AmplifyDiverseHair @augustoallencar for @luannaexner . #PROformula: A. Pre-Tone: #ColorTouch /34 B. Creative Color: #ColorFreshCreate Infinite Orange . . #wellahair #wellalife #wellaeducation #stylistspotlightA post shared by Wella Education (@wellaeducation) on Oct 5, 2020 at 5:30pm PDT