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#ProTips: The 20 Most Popular Illumina Color Shades
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03.26.2024

#ProTips: The 20 Most Popular Illumina Color Shades

By: Jaclyn Harwood
We asked top salon professionals to choose ONE (yes... one!) Wella Professionals Illumina Color shade they can not live without. Discover their answers and the top twenty must-have shades from classic blondes, vibrant reds to rich chocolate hues. Is your favorite shade on the list?

WHAT IS ILLUMINA COLOR?

Wella Professionals Illumina Color is a luxurious permanent color for 100% natural looking color results. Illumina Color offers an extensive palette to compliment a variety of in-salon techniques. Discover a palette of cool shades ideal for reducing warmth and creating iridescent blondes and delicate brunettes. A palette of natural-looking warm shades including luminous blondes, soft coppers and irresistible brunettes. Or, A palette of neutral shades from light blonde to dark brunette to use alone or mixed with other Illumina Color shades.

MIXING + PROCESSING

Mix Wella Professionals Illumina Color in a 1:1 mixing ratio, one part Illumina Color with one part Wella Professionals Welloxon Perfect Creme Developer. Select from Welloxon Perfect Developer Pastel 1.9% (6 volume), 3% (10 volume), 6% (20 volume), 9% 30 volume or 12% (40 volume) based upon desired end result.
Full-Head Application: Apply Illumina Color from roots to ends, on dry hair. Regrowth Application: Apply to root area. (Approximately, the first 1/2 inch).
Develop Illumina Color for 30-40 minutes, or 15-25 minutes with a Climazon.

DEDICATED TECHNOLOGY

Wella Professionals Illumina Color stands out from the rest, delivering stunning luminous results and a unique technology formulated to create best in class hair color.
Microlight Technology: Illumina Color is powered by Microlight Technology allowing light to enter hair and radiate out, delivering a youthful luminous result. The built-in Metal Purifier protects the hair from extra damage happening in the presence of metals wherever color is placed.
Microtones: Illumina Color offers the most sophisticated dye combination in the Wella Professionals portfolio that mimics natural hair tones.

TOP 20 MOST POPULAR SHADES

LEVEL 10
10/36: Lightest Gold Violet Blonde
10/38: Lightest Gold Pearl Blonde
10/81: Lightest Blonde Pearl Ash
10/93: Lightest Cendre Gold Blonde
10/05: Lightest Natural Mahogany Blonde
10/69: Lightest Violet Cendre Blonde
LEVEL 9
9/60: Very Light Violet Natural
9/59: Very Light Blonde Mahogany Cendre
9/37: Medium Blonde Red Matte
9/19: Very Light Blonde Ash Cendre
LEVEL 8
8/93: Light Blonde Cendre Gold
8/38: Light Gold Pearl Blonde
LEVEL 7
7/81: Medium Pearl Ash Blonde
7/43: Medium Red Gold Blonde
7/42: Medium Blonde Red Matte
LEVEL 6
6/16: Dark Ash Violet Blonde
6/76: Dark Brown Violet Blonde
6/37: Dark Blonde Gold Brown
LEVEL 5
5/81: Light Pearl Ash Brown
5/43: Light Red Gold Brown

#StayConnected

Inspired to learn more? Follow Wellastore.com on Instagram (@wellastoreusa) for education, #ProTips and industry secrets. Learn from top salon professionals around the globe and tag us for a chance to be featured on our page and blog. Be the first to know about exclusive promos, LIVE education, plus take a front seat to everything Wellastore. We can't wait to see what you create!

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