
Kick major brass with the #1 Permanent Toner in the US*.
*WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC.
**WELLA COLORCHARM toner + lightener vs. lightener alone
*WELLA COLORCHARM lightener + permanent toner vs. lightener alone.
**WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combined) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC
Pre-lighten the hair to the required level before applying toner.
Kick major brass with the #1 Permanent Toner in the US*.
*WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC.
**WELLA COLORCHARM toner + lightener vs. lightener alone