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The NEW Illumina Color: Facts, Formulas and New Shades

Hello, Gorgeous! Introducing the NEW Wella Professionals Illumina Color. The same luminous color we know and love, with a fresh new look and four NEW shades to add to your collection. Step into a world of limitless possibilities as we share Illumina Color facts, formulas and new shades to deliver beautiful salon results.

WHAT IS ILLUMINA COLOR?

Wella Professionals Illumina Color is a luxurious permanent color for 100% natural looking color results. Illumina Color offers an extensive palette to compliment a variety of in-salon techniques. Discover a palette of cool shades ideal for reducing warmth and creating iridescent blondes and delicate brunette. A palette of natural-looking warm shades including luminous blondes, soft coppers and irresistible brunettes. Or, A palette of neutral shades from light blonde to dark brunette to use alone or with any other Illumina Color shade.

MIXING + PROCESSING TIME

Mix Wella Professionals Illumina Color in a 1:1 mixing ratio, one part Illumina Color with one part Wella Professionals Welloxon Perfect Creme Developer. Select from Welloxon Perfect Developer Pastel 1.9% (6 volume), 3% (10 volume), 6% (20 volume), 9% 30 volume or 12% (40 volume) based upon desired end result.
Full-Head Application: Apply Illumina Color from roots to ends, on dry hair. Regrowth Application : Apply to root area. (Approximately, the first 1 /2 inch).
Develop Illumina Color for 30-40 minutes, or 15-25 minutes with a Climazon.

DEDICATED TECHNOLOGY

Wella Professionals Illumina Color stands out from the rest, delivering stunning luminous results and unique technology to create best in class hair color.
Microlight Technology: Illumina Color is powered by Microlight Technology allowing light to enter hair and radiate out, delivering a youthful luminous result. The built-in Metal Purifier protects the hair from extra damage happening in the presence of metals wherever color is placed.
Microtones: Illumina Color offers the most sophisticated dye combination in the Wella Professionals portfolio that mimics natural hair tones.
Vegan: Wella Professionals Illumina Color is a Vegan formula.

4 NEW SHADES ADDED TO THE COLLECTION

Introducing 4 NEW Illumina Color warm shimmer shades. 9/37 Blonde Glow: Very Light Blonde Gold Brown, 8/36 Luminescent Clay: Light Blonde Gold Violet, 7/75 Brunette Shimmer: Medium Blonde Brown Mahogany and 7/42 Copper Blush: Medium Blonde Red Matte. Utilize each shade on their own, or customize any look and formulate with additional shades from the Illumina Color collection.

CREATIVE WAYS TO USE ILLUMINA COLOR

GRAY COVERAGE: Reach for Illumina Color and select any shade for up to 70% gray coverage. For 70-100% gray coverage, mix 1:1 with a corresponding Illumina Color natural shade and Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume).
LUMINOUS LIGHTENING: Lift up to 3 levels with Illumina Color when lightening for the first time. STEP ONE: Apply the color mixture to the mid-lengths and ends only. Leave approximately half inch free from the scalp. Develop for 15-20 minutes. Do not rinse. STEP TWO: Mix fresh color and apply to the roots. Develop for full development time.
COLOR BALANCING: Revive color on the mid-lengths and ends with Illumina Color. For even and balanced color results, mix one part Illumina Color with two parts Wella Professionals Welloxon Perfect Creme Developer. Develop for 10-15 minutes.
BLONDE TONING: Achieve a beautiful finish after pre-lightening services with Illumina Color. Natural underlying pigments are exposed throughout the lightening process, neutralize and tone with Illumina Color, to create a beautiful luminous finish. Apply to the lightened areas needing optimal neutralization first. Comb through for balanced results. Visually watch until desired results are achieved. Mix one part Illumina Color with two parts Wella Professionals Welloxon Perfect Pastel Creme Developer 1.9% (6 volume). Develop for 10-15 minutes. #PROTIP: Formulate with golden tones to maintain brightness and lightness. A couple of our favorites are 9/03 and 9/37.

#GETTHELOOK: Illumina Color Formulas

ILLUMINA NUDE

STEP ONE: Add depth to the first 1/2" - 1" of hair at the base to create a deeper natural looking root area. Select a dark, cool Illumina Color shade to achieve the look. Mix Illumina Color 6/19 + Wella Professionals Welloxon Perfect Pastel Creme Developer 1.9% (6 volume) in a 1:2 mixing ratio.
STEP TWO: Lighten with Illumina Color, creating diagonal back sections through the back of the headform to create soft, natural dimension. Move to horizontal sections in the front sections and softly frame the face with custom color placement. Mix Illumina Color 7/81 + 8/69 and Wella Professionals Welloxon Perfect Creme Developer 9% (30 volume).
STEP THREE: Color the surrounding hair with the base color to create a multi-dimensional color result. #PROTIP: For soft dimension, keep contrast between shades approximately two levels apart.

ILLUMINA GLOW

STEP ONE: Apply the root color to the first 1/2" of the hair strand. Mix Illumina Color 5/81 + 7/7 with Wella Professionals Welloxon Perfect Pastel Developer 1.9% (6 volume) in a 1:2 mixing ratio.
STEP TWO: Lighten with Illumina Color. Take a zig-zag parting around the hairline, and lighten each of the triangles around the face. Continue the zig-zag sectioning around the headform. Complete three rows, leaving hair in between each row to maintain dimension. Mix Illumina Color 10/93 + 10/69 with Wella Professionals Welloxon Perfect Creme Developer 9% (30 volume). 1:1 mixing ratio.
STEP THREE: Apply a medium shade to the mid-lengths and ends to create soft dimension throughout the final look. Mix Illumina Color 8/36 and Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume). 1:1 mixing ratio. #PROTIP: If hair has been previously colored, reach for Wella Professionals Blondor Multi Blonde Lightener + Wella Professionals Welloxon Perfect Creme Developer to brighten. Balance and tone with Wella Professionals Shinefinity.

ILLUMINA BLUSH

STEP ONE: Alternate weaves and slices around the front hairline to achieve brightness around the face. Mix Wella Professionals BlondorPlex Lightening Powder + Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume). 1:1.5 mixing ratio. #PROTIP: If the salon guest has a fringe, add pops of brightness to the ends to harmonize with additional brightness around the face.
STEP TWO: Alternate two formulas, in large sections, to add dimension through the lengths and ends. Mix FORMULA 1: Illumina Color 7/42 with Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume), and FORMULA 2: Illumina Color 9/43 + 9/37 with Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume).
STEP THREE: Add a root shadow and glaze to the mid-strands and ends for a seamless blend. ROOT SHADOW: Mix Illumina Color 7/ + 7/42 and Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume). GLAZE: Mix Illumina Color 9/43 + Wella Professionals Welloxon Perfect Pastel Creme Developer 1.9% (6 volume).

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