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7 Must-Try Fall Haircolor Formulas

Fall in love with these rich Autumn colors and complement your favorite sweater-weather vibes. From cinnamon spiced strands to chestnut hues, celebrate the season with these fall looks. Looking for a little inspiration or a big transformation? Stay inspired with the top haircolor formulas of Fall ’23.


Inspired by the cozy hues of everyone's favorite autumn beverage, Pumpkin Spice haircolor is taking the beauty industry by storm. This trend combines warm, earthy tones of copper, cinnamon and auburn to create a stunning fiery look that captures the essence of the season. Check out this beautiful color and finish created by the talented Erin Ferguson @erinferguson_hair with Koleston Perfect 7/43 + 8/43 mixed with Welloxon Perfect Crème Developer 6% (20 vol)
Follow the color service and lock in vibrancy with Wella Professionals: ColorMotion+ Post-Color Treatment. Apply to clean, towel-dried hair, wait 30 seconds, and rinse thoroughly. Need to refresh the look at home? Reach for Wella Professionals Color Fresh Mask: Copper Glow to restore color, rejuvenate moisture and maintain vibrancy.


We're living for this fall chestnut color created by Long Island colorist Kelley Carton @beautybykellcart. Stunning shine and beautiful vibrancy, delivering rich and velvety hues. GET THE LOOK: Apply Color Touch 6/47 + 6/0 + 7/73, mixed with Color Touch Emulsion 1.9% (6 vol) . Follow the service with a Sebastian Professional Dark Oil Lightweight Mask for additional moisture and shine. Refresh the look at home with Wella Professionals Color Fresh Mask: Chocolate Touch.


Drawing inspiration from warm, earthy tones, this trend captures the season in a remarkably stylish way. Combine luscious shades of red, caramel and golden brown to create a look that mirrors the changing leaves and coziness of a cider-sipping evening. Hair Artist Roy Jouni @royjouni.hair created this breathtaking color with a custom formulation for his beautiful salon guest.
GET THE LOOK: Pre-lighten the hair with a custom foilayage placement, utilizing Wella Professionals BlondorPlex Multi Blonde, and Welloxon Perfect Crème Developer 6% (20 vol.) . Add depth to the look with a root shadow and lowlight, perfectly placed throughout the head-form with Wella Professionals Illumina Color 5/ + 5/43 and Welloxon Perfect Developer 3% (10 vol.). Enhance the color with custom foils (placed on virgin hair) using Shinefinity 07/34 and Shinefinity Activator for Bowl and Brush Application 2%. Finally, finish with a global glaze of Shinefinity 09/73 and Shinefinity Activator for Bottle Application 2%.


Rich brondes are taking the leap this fall. It’s the perfect time to add some warmth & richness to your color. Check out this stunning look created by Balayage + Dimensional Colorist @looks_by_jules.
GET THE LOOK: Pre-Lighten the hair with Wella Professionals Blondor Multi Blonde Lightener, mixed with Welloxon Perfect Crème Developer 6% (20 vol.)
Pre-tone with Wella Professionals Color Touch 9/3 + 8/43, mixed with Color Touch Emulsion 1.9% (6 vol.) in a 1:2 mixing ratio. Follow with a global glaze, utilizing Wella Professionals Color Touch 8/73 + 7/73 + 9/3 + 8/43 and Color Touch Emulsion 1.9% (6 vol.)
#PROTIP: Enhance color vibrancy and deliver ultimate shine with Wella Professionals INVIGO Brilliance Shampoo + Conditioner. The perfect duo to recommend to your salon guests to maintain the look until their next salon visit.


Combine various shades of honey, amber and golden brown to create this mesmerizing, multi-dimensional look. Discover the formula and technique created by @laura_ciannashairlounge__ to deliver a result that shimmers with warmth and depth, becoming a buzzworthy salon choice for the season.
GET THE LOOK: Pre-lighten with Wella Professionals Blondor Multi Blonde Lightener and Welloxon Perfect Crème Developer 3% (10 vol.) Apply Color Touch 7/97 + 7/89 + 5/1 and Color Touch Emulsion 1.9% (6 vol.) to the root, to add depth, and Color Touch 10/3 + 9/97 + 9/3 and Color Touch Emulsion 1.9% (6 vol.) throughout the mid-strands and ends to add brightness and warmth. Don't forget to frame the face with a lighter and brighter formula, utilizing Color Touch 10/0 + 10/3 and Color Touch Emulsion 1.9% (6 vol.).


Check out this major fall haircolor inspo created by hair artist, Holly Rosati @hollyydoeshair at the Bloom Beauty Room in Willoughby, Ohio. This look combines rich, glossy reds with a touch of sweetness to create a stunning result.
GET THE LOOK: Maintain depth at the root with Color Touch 3/0 and Color Touch Emulsion 1.9% (6 vol.) Follow with Color Touch 66/45 + 77/45 and Color Touch Emulsion 1.9% (6 vol.) on the mid-lengths and ends. Want to maintain the look and keep the color rich and vibrant? Recommend Wella Professionals Color Fresh Mask: Red to your salon guest to maintain the look at home until their next salon visit.


We are officially OBSESSED with this beautiful, rich brunette created by the talented Danielle Warren @danielleemilie in San Diego, California. Offering a classic and elegant look that compliments the season, delivering chic robust vibes.
GET THE LOOK: Add soft dimension with Wella Professionals Blondor Freelights and Blondor Freelights Developer 6% (20 vol.) Create depth at the base with Color Touch 3/0 + 4/0 and Color Touch Emulsion 1.9% (6 vol.). Follow with a global glaze, utilizing Color Touch 5/0 + 6/0 + 7/3 and Color Touch Emulsion 1.9% (6 vol.).

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