Hair Color
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06.24.2025
Cool Off: 8 Iced Brunette Formulas
By: Jaclyn Harwood
Chill your summer color menu with iced brunette formulas your clients will crave. From smoky ash to frosted mocha, these cool-toned shades are perfect for beating the heat while staying effortlessly on-trend. Powered by Wella Professionals, each look comes with care and styling #ProTips to keep brunette tones cool between visits. Ready to tone down warmth and amp up dimension? Keep reading to explore eight must-try formulas that deliver cool, customizable results all season long.
Each iced brunette shade is crafted to enhance your client’s natural depth while adding a refreshing twist to traditional brunettes. Think seamless blends, light-reflective finishes, and just the right amount of cool contrast. These formulas are designed with versatility in mind—ideal for glossing, gray blending, or full-on transformations. Plus, with pro-level care and styling tips included, you’ll have everything you need to create long-lasting, low-maintenance results.
ICED BRUNETTE FORMULAS
COLD PRESS
Artist: @hairbysulo
LIGHTEN
Blonder Multi Blonde
Welloxon Perfect Developer 9% (30 volume)
GLOSS
Color Touch 9/73 + 9/97 + 8/71
Color Touch Emulsion 1.9% (6 volume)
CARE + STYLING
Complete the color service with Wella Professionals Oil Reflections Luminous Reveal Shampoo and Reboost Mask to restore hair smoothness and replenish hair structure. Build volume with a workable texture by using Wella Professionals EIMI Body Crafter Volumizing Spray. This professional volumizing spray gives hair smooth, flexible control to create the perfect blowout. Finish the look with Sebastian Professional Dark Oil and Wella Professionals EIMI Stay Firm Hairspray to reduce frizz and lock in shine.
ICED MACCHIATO
Artist: @damielmbeauty
LIGHTEN
BlondorPlex
Welloxon Perfect Creme Developer 3% (10 volume)
BASE BREAK
Illumina 10/69
Welloxon Perfect Pastel 1.9% (6 volume)
GLOSS
Illumina 8/36
Welloxon Perfect Pastel 1.9% (6 volume)
CARE + STYLING
Cleanse and hydrate with Wella Professionals Fusion Intense Repair Shampoo and Conditioner. Apply INVIGO Miracle BB Spray, root to tip, and comb through with a wide tooth comb to enhance color vibrancy, reduce tangles and smooth. Layer with Sebastian Professional Dark Oil and Mousse Forte for the perfect curl cocktail to bring out natural bounce and definition. Diffuse and finish the look with Wella Professionals Glam Mist Shine Spray to protect the hair from humidity and UV.
MOCHA CHILL
Artist: @hair.bypaloma
LIGHTEN
BlondorPlex
Welloxon Perfect Developer 6% (20 volume)
ROOTS
Koleston Perfect 6/91
Welloxon Perfect Developer 6% (20 volume)
GLOSS
Koleston Perfect 9/81 + 9/97 + 8/38
Wellxon Perfect Pastel 1.9% (6 volume)
CARE + STYLING
Complete the service with Wella Professionals Color Post Treatment, balance porosity and lock in vibrancy. HOW TO USE: Apply to damp hair, leave on for 3-5 minutes, then rinse thoroughly. Follow with Wella Professionals Ultimate Repair Shampoo and Conditioner to cleanse, repair and hydrate. Prep the hair with Ultimate Repair Protective Leave In Treatment from root to tip, and Sebastian Professional Volupt Spray at the base. Blowdry with the ghd Helios Advanced Professional Hair Dryer, a round brush, and Wella Professionals Oil Reflections Luminous Smoothing Oil for an extra boost of shine.
ASH GLAZE
Artist: @kennyhairartist
LIGHTEN
BlondorPlex
Welloxon Perfect Developer 3% (10 volume)
GLOSS
Color Touch 8/73 + 8/81
Color Touch Emulsion 1.9% (6 volume)
CARE + STYLING
Complete the color service with Wella Professionals INVIGO Nutri-Enrich Deep Nourishing Shampoo and Conditioner to cleanse and hydrate. Pump up the volume with Nioxin Pro Clinical Volumizing and Thickening Mousse, for a bouncy blowout. Finish with Sebastian Professional Dark Oil and Wella Professionals EIMI Glam Mist Shine Spray to reduce frizz and deliver a stunning, polished result.
CAFE LATTE
Artist: @styledbychantelle
LIGHTEN
BlondorPlex
Welloxon Perfect Developer 6% (20 volume)
TONE
Color Touch 8/71 + 6/71
Color Touch Emulsion 1.9% (6 volume)
CARE + STYLING
Cleanse and hydrate with Wella Professionals Ultimate Repair Shampoo and Conditioner. Apply INVIGO Miracle BB Spray from root to tip and EIMI Perfect Me Hair Balm Lotion to the mid-strands and ends. Blowdry and finish the look with Sebastian Professional Trilliant Spray, ghd Platinum+ Styler and Sebastian Professional Dark Oil.
FROSTED TRUFFLE
Artist: @hairbycallum
LIGHTEN
BlondorPlex M
Welloxon Perfect Developer 6% (20 volume)
TREAT
WellaPlex No.2 Bond Stabilizer
LOWLIGHT
Color Touch 6/71
Color Touch Emulsion 1.9% (6 volume)
GLOSS
Color Touch 7/97 + 9/16
Color Touch Emulsion 1.9% (6 volume)
CARE + STYLING
Reach for Wella Professionals INVIGO Brilliance Shampoo, Conditioner and Miracle BB Spray to lock in color and complete the look. INVIGO Brilliance is pH optimized for long lasting color protection, formulated with Brilliance-Blendâ„¢: Copper encapsulating molecules to maintain vibrancy and Vitamin E to control oxidation. Finish the look with soft beach waves, created by the ghd Platinum+ Styler, 1" flat iron and Sebastian Professional Trilliant Spray. Seal with Sebastian Professional Dark Oil Silkening Mist to deliver stunning shine and beautiful results.
COCOA VEIL
Artist: @donebydayvhud
LIGHTEN
BlonderPlex
Welloxon Perfect Creme Developer 6% (20 volume)
SHADOW ROOT
Color Touch 3/0
Color Touch Emulsion 1.9% (6 volume)
MIDS & ENDS
Color Touch 8/71
Color Touch Emulsion 1.9% (6 volume)
Finish the look with Sebastian Professional Drench Shampoo and Conditioner for silky body and shine. Apply Wella Professionals Ultimate Repair Miracle Hair Rescue, root to tip, then layer with Ultimate Repair Protective Leave-In Treatment for 5-in-1 protection against breakage, UV, mechanical damage and excess frizz. Blowdry and finish with Sebastian Professional Dark Oil for smooth, lux, shine.
COOL JAVA
Artist: @byjohnsanchez
LIGHTEN
Blondor
Welloxon Perfect Creme Developer 6% (20 volume)
ROOTS
Illumina Color 5/0 + 5/81
Welloxon Perfect Pastel Creme Developer 1.9% (6 volume)
MIDS & ENDS
Illumina Color 8/36 + 9/
Welloxon Perfect Pastel Creme Developer 1.9% (6 volume)
CARE + STYLING
Cleanse and protect with Wella Professionals ColorMotion+ Shampoo and Structure+ Mask, an intensive restructuring treatment for colored hair that provides strength, shine and lasting manageability. Complete the service with Wella Professionals Ultimate Repair Miracle Hair Rescue, EIMI Body Crafter Volumizing Spray and EIMI Glam Mist Shine Spray.
Cool tones, hot results. These iced brunette formulas are just what your summer lineup needs to stay fresh, modern, and in demand. Whether your client wants a subtle refresh or a bold shift into ashy dimension, you’ve got the formulas—and the pro tips—to make it happen. Keep experimenting, stay inspired, and give every brunette a reason to come back for more.
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