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Blonde hair never goes out of style, and this summer is the perfect time to refresh your client's look with something new. From warm honey to icy platinum and strawberry hues, discover seven hair color formulas that offer something for everyone. Explore the power of blonde and lighten up with our professional color, care and styling recommendations. The season of blonde has arrived and we can't wait to see what you create.
ROSE GOLD BLONDE
LEMONADE BLONDE
STYLE
Prep with Wella Professionals INVIGO Miracle BB Spray to detangle and smooth, then apply Sebastian Professional Potion 9 to the mid-strand and ends for flexible styling, with 9 botanical extracts to restore moisture and shine. Reach for the ghd Helios Professional Dryer, for a light, fast and smooth blowout, then finish the look with Wella Professionals Glam Mist Shine Spray for humidity protection and a flexible finish. CHAMPAGNE BLONDE
Celebrate the summer with a pop of elegance and refined sophistication. We can't get enough of this stunning champagne color created by @hair.bykarinaa. The perfect inspiration for salon guests looking to transition to a soft, bright, low maintenance blonde.
TONE
Mix Wella Professionals Color Touch 10/0 + 9/03 and Color Touch Emulsion 1.9% (6 volume) in a 1:2 mixing ratio and apply root to tip. Process up to twenty minutes, then rinse, shampoo and condition with Wella Professionals ColorMotion+, to lock in color and preserve smoothness and shine. CARE
Complete the color service with Sebastian Professional Dark Oil Lightweight Shampoo and Conditioner, infused with a special blend of oils to smooth and detangle. Towel dry the hair and spray 10-15 pumps of Wella Professionals Ultimate Repair Miracle Hair Rescue, powered by Alpha Hydroxy Acid (AHA) and Omega 9 to rebuild and replenish the hair from the inside, out. Comb through, wait 90 seconds, then proceed with styling. VANILLA BLONDE
SUNSET BLONDE
Experience the warmth and radiance of this stunning blonde color created by hair artist @inkaylaschair. Reminiscent of the golden hour glow, there's nothing like the perfect formula to bring out the best in our salon guests.
COLOR
Mix Wella Professionals Color Touch 7/75 + 7/3 + 7/43 and Color Touch Emulsion 1.9% (6 volume) in a 1:2 mixing ratio and apply to the hair, root to tip. Process up to 20 minutes.
CARE
Complete the look with Wella Professionals Ultimate Repair Shampoo and Mask, then follow with Wella Professionals Ultimate Repair Miracle Hair Rescue, the luxury leave-in spray that repairs hair damage in 90 seconds... aka the BEST haircare secret for Summer. Comb through and detangle with a wide tooth comb, then layer with Wella Professionals Ultimate Repair Protective Leave-In. Instantly protect hair from five key concerns: breakage, UV, heat, mechanical damage and excess frizz.
STYLE
Reach for the ghd Helios Professional Dryer, for a smooth, bouncy blowout, add loose waves with the ghd Soft Curl 1.25" curling iron + EIMI Thermal Image heat protection spray, then finish the look with Wella Professionals Glam Mist Shine Spray for humidity protection and a flexible hold. PLATINUM BLONDE
SUN-KISSED BLONDE
Get ready for the ultimate summer color... We can’t stop staring at this gorgeous lived-in blonde created by @lyndshuvhair. Bright face framing accents, light ends and a seamless transition deliver the perfect combination for endless summer days.
LIGHTEN:
Mix and apply Wella Professionals BlondorPlex Multi Blonde Lightener and Welloxon Perfect Pastel Creme Developer 9% (30 volume) in a 1:1.5 mixing ratio. Technique: Babylights, Teasylights, Foilyage and tipped out ends. Once maximum brightness is achieved, rinse and apply Wella Professionals WellaPlex No.2 Bond Stabilizer to reconstruct the inner hair bonds, balance pH and strengthen. Apply N°2 Bond Stabilizer to damp hair and leave on for 10 minutes. Rinse at the basin, shampoo and condition with Wella Professionals ColorMotion+, then proceed with color glaze application. STAY CONNECTED
Follow Wellastore.com on Instagram (@wellastoreusa) for inspiration, education, product knowledge and #PROTIPS. Learn from salon professionals around the globe and tag @wellastoreusa in your trend setting looks for a chance to be featured. We can't wait to see what you create. Happy Coloring! _____________
By: Jaclyn Harwood