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Etna warehouse will be closed 11/28, with order processing resuming 11/29, in observance of Thanksgiving.
Ontario warehouse and customer service will be closed 11/28-11/29, with order processing resuming 12/2.

Pure Auburn is inspired by textures and tones from nature. Like earthy brunettes to aged coppers. The most wearable of all reds sits within the Auburn spectrum. Designed to seduce your clients to explore the look that will leave them confident and energized.

The new shades all benefit from a warm golden or copper undertone that can add distinction to any rich shades. Adaptable to any depth and intensity.

KOLESTON PERFECT NEW AUBURN SMALL STARTER KIT

Purchase Requirements:

Purchase 6 tubes of any Wella Koleston Perfect, ILLUMINA Color, Color Touch, Color Touch Plus, iNSTAMAT!C by Color Touch, Color Fresh and/or Color Fresh Create shades.

Receive FREE:

  • 1 Welloxon 6 Vol Pastel Creme Developer - 1L
  • Your choice of 1 NEW Koleston Perfect shade: 4/3, 5/43 or 99/44

USE CODE: AUBURN6

KOLESTON PERFECT NEW AUBURN LARGE STARTER KIT

Purchase Requirements:

Purchase 72 tubes of any Wella Koleston Perfect, ILLUMINA Color, Color Touch, Color Touch Plus, iNSTAMAT!C by Color Touch, Color Fresh and/or Color Fresh Create shades.

Receive FREE:

  • 1 Welloxon 6 Vol Pastel Creme Developer - 1L
  • 1 Koleston Perfect ME+ 4/3 Rich Naturals
  • 1 Koleston Perfect ME+ 5/43 Vibrant Reds
  • 1 Koleston Perfect 99/44 Vibrant Reds
  • 1 Wellaplex Small Kit Step 1+2 - 3 x 3.38 oz
  • 1 Color Post Treatment - 33.8 oz
  • 1 INVIGO Brilliance Shampoo Fine - 33.8 oz
  • 1 INVIGO Brilliance Conditioner Fine - 33.8 oz

USE CODE: AUBURN72

Koleston Perfect 99/44 Intense very
light blonde/Red red Permanent

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Koleston Perfect 5/43 Light
brown/Red gold Permanent

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Koleston Perfect 4/3 Medium
brown/Gold Permanent

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