Our Brands


‘Tis the season for pumpkin spice lattes, fall colors and copper hues. Follow along as we share professional formulation ideas to achieve the perfect shade, sass and style for an unforgettable autumn look.
Image Credit: @hail.does.hair
PRE-TREATMENT: Deliver beautiful haircolor results, balance porosity and prep the hair canvas in a few extra minutes with ColorMotion+ Pre-Color Treatment. HOW-TO: Spray Pre-Color Treatment on dry hair, concentrating on overly porous ends. Using a blow-dryer, dry the product into the hair, then proceed with color application. 
ROOT Wella Professionals Koleston Perfect 6/34 + 7/43 Welloxon Perfect Crème Developer 3% (10 volume) 
MIDS/ENDS Wella Professionals Koleston Perfect 6/34 + 8/34 + 7/43.   Welloxon Perfect Crème Developer 3% (10 volume)
POST TREATMENT: Optimize pH, strengthen hair and improve color molecule retention with Wella Professionals ColorMotion+ Post Color Treatment. HOW-TO: After the color service is complete, apply evenly to clean, towel dried hair. Leave ColorMotion+ Post Color Treatment in for 30 seconds, rinse thoroughly and follow with ColorMotion+ Conditioner
 Image Credit: Daniel Mora Ayala @danielmbeauty  
#PROTIP: “If you want a natural copper result, stick to Wella Professionals Illumina. It adds a touch of cool that refines all warm shades.”  
Base Break + Illumina Color 9/43 Welloxon Perfect Crème Developer 6% (20 volume) 
Lock in shine and deliver long-lasting haircolor with Wella Professionals INVIGO Brilliance Color Protection Shampoo and Conditioner. The perfect duo to recommend to salon guests for at-home care and color vibrancy. 
Image Credit: @lindsey.wella and @tiffygotsthishair
Follow the pre-lightening service with WellaPlex No2 Bond Stabilizer to lock in strength, stabilize pH and reconstruct hair bonds. HOW-TO: After lightening, shampoo the hair, rinse, and apply WellaPlex No2 Bond Stabilizer to damp hair. Process for 10 minutes. Rinse. Condition.  
GLAZE ROOTS: Shinefinity 05/37 + 05/43  MIDS/ENDS: Shinefinity 08/34 + 08/38 Shinefinity Activator for Bowl & Brush 2%
Image Credit: @hairbyhalloran
ROOT Color Touch 7/73 + 7/4 + 7/43 Color Touch Emulsion 1.9% (6 volume) 
LOW LIGHT PANELS Color Touch 7/0 + 7/3 Color Touch Emulsion 4% (13 volume) 
GLOBAL GLAZE Color Touch 7/43 + 6/4 Color Touch Emulsion 4% (13 volume) 
#PROTIP: The alkaline demi characteristics of Wella Professionals Color Touch is a strong choice when formulating for the perfect copper hue. Utilize the power of the color to lift and expose undertones: contributing to warm, rich, vibrant results. 
Image Credit: @analiese_houseofluxe
PRE-TREATMENT: Gently remove product buildup and styling residue with Sebastian Professionals Reset Shampoo and Conditioner. The perfect combination to prep the hair and balance porosity for long-lasting color results. HOW-TO: Shampoo, condition and blow-dry the hair prior to color application OR recommend the clarifying combo to your salon guest to complete at-home before arriving to their appointment. 
ROOTS TO ENDS Koleston Perfect 7/34 Welloxon Perfect Crème Developer 6% (20 Volume) 
GLAZE Wella Color Fresh Mask: Copper Glow
Image Credit: @chiriac.ionela
#PROTIP: Reduce processing time up to 33% and deliver beautiful color results by utilizing the Climazon with combined infrared heating and hood-drying capabilities. 
POST TREATMENT: Complete the color service with Wella Professionals Ultimate Repair ShampooConditioner and Miracle Rescue Leave-In Treatment. Powered by Alpha Hydroxy Acid (AHA) and Omega 9: AHA rebuilds the inside strength of the hair and Omega 9 replenishes the outside layer. 
Image Credit: Katie Quigley @looks.by.kq  
COLOR MELT Color Perfect Me+ 7/43 + 7/3 + 7/0 Welloxon Perfect Crème Developer 6% (20 volume) 
MAINTENANCE: Lock in moisture and color longevity with Wella Professionals ColorMotion+ Shampoo and Conditioner. Specifically formulated to protect hair up to 8-weeks and strengthen from root to tip.  
Image Credit: Victoria Elaina @victoriaelainahair  
ROOTS Koleston Perfect Me+ 7/34 Welloxon Perfect Developer 6% (20 volume) 
MIDS + ENDS Koleston Perfect Me+ 8/34 Welloxon Perfect Developer 6% (20 volume)  
POST TREATMENT: Protein and moisture balance is critical when it comes to long-lasting hair color. Maintain copper vibrancy with Briogeo: Don’t Despair, Repair! Deep Conditioning Mask. A weekly deep conditioning mask, scientifically proven to strengthen damaged hair, prevent future breakage and infuse strands with a balance of protein and moisture.