Hair ColorCreativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.
Blonde hair is timeless and achieving the perfect shade requires a careful balance of artistry, formulation and product selection. With a range of cool blonde tones, from icy platinum to soft ash, there's a variety of options for every style. Follow along and discover 7 step-by-step formulas, product recommendations and haircare routines to deliver stunning salon results to keep it cool.
Brighten up with this beautiful look created by color specialist, Teresa Chimenti @hairbyteresachimenti. Save the formula and get inspired for your next blonding session. Say "Hello" to the perfect blonde! Transitioning from dark to light can be challenging, but California stylist @stylinzteph has the perfect color combination to brighten, tone and balance. Blonding is all about product selection and knowing your canvas. Check out this stunning look created by blonde and balayage specialist, Kirsty Fox @kirstyfox_hair. Formulation, saturation and placement are key to achieving this soft, balanced result. #PROTIP: To achieve an even, balanced lift, take fine woven sections, no larger than a peace sign. Apply lightener, saturate and secure in a foil.
Get ready for some serious #blondegoals. Wella Color Expert, Sophie Smith @sophieshairgram delivers this beautiful blonde with a balance of cool, dimensional tones and stunning shine. Platinum blonde is never an easy task, but blonding specialist Kellyn Justice @kellyn_heller knew the assignment. Check out this stunning transformation and beautiful finish created with Wella Professionals. Classic blonde never seemed so easy. Take a look at this flawless finish created by @georgialouisehair. The perfect amount of soft dimension, natural tone and beautiful shine. When you have the right tools, products and formula... blonding is the easy part. Color specialist, Loren Waugh @hairbylorenwaugh, shares a must-try look to achieve a perfect cool blonde. STAY CONNECTED
Follow Wellastore on Instagram at @wellastoreusa for inspiration, education, product knowledge and #PROTIPS. Learn from salon professionals around the globe and tag @wellastoreusa in your trendsetting looks for a chance to be featured. Don't forget to include your Wella Professionals color formula and any additional haircare and styling details we can include in the post. Happy Coloring! We can't wait to see what you create next.