Hair Color
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07.30.2024
Express Color: 5 Services to Add to Your Menu
Modern salon guests often look for services that fit seamlessly into their busy schedule. From express root touch-ups, to flash toning and in-salon treatments, express services cater to the demands of today's fast-paced lifestyle. Follow along as we discover five options to enhance your salon menu and grow your business behind-the-chair in record time.
#1: Koleston Xpress
Introducing a breakthrough in haircolor technology, Wella Professionals Koleston Xpress. Up to 100% gray coverage in just ten minutes. An express permanent color with Control-X Technology to help prevent over-processing for fast, reliable results. Engineered with precision and innovation, this advanced formula combines rapid processing time with optimal coverage. Discover a new era of salon speed, increase daily revenue and elevate the standard of salon excellence.
MIXING + PROCESSING
Mix Wella Professionals Koleston Xpress in a 1:1 mixing ratio with Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume) for gray coverage and up to one level of lift, or 9% (30 volume) for gray coverage and up to two levels of lift. Apply quickly, starting at the highest concentration of gray hair and develop for ten minutes. Cleanse and follow with Wella Professionals Color Post Treatment to lock in color and shine. HOW TO: Apply Wella Service Post Color Treatment to damp hair. Leave on for 3-5 minutes. Rinse thoroughly.
KOLESTON XPRESS APPLICATION TIPS: Prep and section hair prior to mixing color. Mix color immediately before application for optimal results. Apply Koleston Xpress with a bowl and brush, or a bottle applicator. Apply color quickly. The consistency of Koleston Xpress allows for fast and easy application, saving time in the salon and product efficiency.
HEAT OR NO HEAT? In most cases using Welloxon Perfect Cream Developer 6% (20 Volume) without heat for ten minutes will deliver up to 100% gray coverage. By using a controlled heat source with Koleston Xpress, the color result may intensify, without making the shade any darker. Thanks to Control-X Technology. A controlled heat source may be desired for coarse hair, however this does not reduce the total development time. Process Koleston Xpress for 10 minutes, under heat.
METAL PURIFIER TECHNOLOGY: Wella Professionals Koleston Xpress encapsulates and removes metals, avoiding free radicals formation to create a controlled environment inside and outside of the hair. Metal Purifier is integrated into the Koleston Xpress formula for balanced color deposit and bond protection. What does that mean? It means... it is no longer necessary to pre-treat the hair prior to a color service. The patented Metal Purifier Technology and efficient processing time of Koleston Xpress saves time in the salon, increases service opportunities and enhances revenue behind the chair.
WHEN TO CHOOSE KOLESTON XPRESS: Reach for Wella Professionals Koleston Xpress for express root touch ups, in between color services, last-minute color requests or salon guests on-the-go. Add Koleston Xpress to your permanent "color toolbox" and unlock new salon service opportunities.
#2: BlondorPlex Permanent Cream Toners
Introducing Wella Professionals first dedicated express toning solution to complement all lightening services. Pre-mixed with Plex Technology, BlondorPlex Permanent Cream Toners offer up to 90% less breakage for perfectly, blended blonde results. Enhance the salon experience and maximize time behind the chair with express toning services in just five minutes.
Once desired lightening is achieved, customize the look. Wella Professionals BlondorPlex Permanent Cream Toners are available in four shades, plus one ultra cool booster for balanced blonde results.
/16 Lightest Pearl: Ideal for light levels to add a delicate pearl finish, neutralize yellow tones and reduce unwanted warmth.
/81 Pale Silver: Ideal to neutralize orange or achieve icy cool tones on lighter levels.
/36 Crystal Vanilla: Suitable for all levels to add sophisticated creamy golden tones and shiny results.
/96 Sienna Beige: Ideal for all levels to add a delicate rose beige with a touch of violet to balance and complement, neutral to warm blondes.
/86 Booster: Intensify neutralization of brassiness and unwanted warmth.
MIXING + PROCESSING
EXPRESS TONING: For quick and reliable, perfectly blended blonde results. Mix one part BlondorPlex Permanent Cream Toners with two parts Wella Professionals Welloxon Perfect Creme Developer 1.9% (6 volume). (1:2)
EXPRESS TONING + BASE BREAKING: For more intense toning and a gentle lift to the natural base. Lighten and brighten the look, while blending demarcation lines. Mix one part BlondorPlex Permanent Cream Toners with two parts Welloxon Professionals Welloxon Perfect Creme Developer 3% (10 volume). (1:2)
APPLICATION
Begin application at the back of the head. Continue application through the mid section, finishing at the front hairline. Develop for five minutes. For quick results, apply BlondorPlex Permanent Cream Toners at the basin to pre-shampooed hair.
SOFTER RESULTS: Mix BlondorPlex Permanent Cream Toners in a 1:3 mixing ratio with Welloxon Perfect Pastel Creme Developer 1.9% (6 volume). Develop for five minutes.
APPLICATION: Choose your application method utilizing a bowl and brush or a color applicator bottle. For a more saturated finish, apply with a bowl and brush.
PROCESSING TIME: Extend development time for increased neutralization and tonal saturation.
ULTRA COOL BOOSTER: Customize any formula with Wella Professionals BlondorPlex Permanent Cream Toners /86 Ultra Cool Booster. Add 1-5 grams to 30 grams of a core shade for increased neutralization and tonal finish. (Watch out! /86 Ultra Cool Booster is intensely cool if used alone.)
#3: Blondor Permanent Liquid Toners
From balayage and highlights to all-over color, transform any starting level into a gorgeous blonde. Blondor Permanent Liquid Toners deliver reliable, true-to-tone results with non-progressive color that won’t over-deposit. This collection of toners offers five intermixable shades + a Brass Kicker additive to neutralize underlying pigments. Intermix shades to create versatile, custom formulas for every salon guest.
MIXING + PROCESSING
Pre-lighten the hair to approximately half a shade lighter than desired result. . Apply permanent liquid toners to towel-dried hair. Check frequently until desired results are achieved. Heat is not recommended.
EXPRESS PASTEL TONING
Mix in a 1:2 mixing ratio with Welloxon Perfect Pastel Developer 1.9% (6 volume) for 10 minutes.
BASE BREAK
Mix in a 1:2 mixing ratio with Welloxon Perfect Creme Developer 6% (20 volume) for up to 30 minutes.
KICK SOME BRASS Brass Kicker can be added to any Blondor Permanent Liquid Toner shade to reduce warmth.
HOW TO USE: Mix 1 capful up to 3 capfuls of Brass Kicker with one bottle of Blondor Permanent Liquid Toner. For every 1 capful of Brass Kicker, add two capfuls of developer (1:2 mixing ratio).
#PROTIP: One capful of Brass Kicker measures approximately 2 grams.
#4: Shinefinity Zero Lift Glaze
Elevate your salon business with Wella Professionals Shinefinity Zero Lift Glaze, a demi-permanent color, delivering shine you can feel. Clean, vegan formula with balanced pH technology and a no drip, gel-cream consistency. Discover up to 250% shinier hair and 50% smoother and softer hair, with true to tone results. Zero lift, zero silicones, zero damage, zero alcohol, zero ammonia, zero direct dyes and zero parabens. Enhance your service menu, increase revenue, and leave salon guests with silky, shiny hair.
#FUNFACT: One Shinefinity tube is sold every 10 seconds in the world.
WHY WE LOVE IT...
IT’S GENTLE: Shinefinity is suitable for every hair type: fine and fragile to course and dry. Thanks to a unique formulation, Shinefinity delivers a healthy-looking, never artificial, shiny result. The perfect match for salon guests who love color, but fear breakage and split-ends.
BALANCED PH TECHNOLOGY: Shinefinity is carefully designed to maintain an optimal acidic pH level. #HOTTIP: When pH is too low, unpredictable color results may occur – especially on highly porous hair. Shinefinity begins with a mildly alkaline pH, to swell the cuticle and let the color in, before dropping to a gentle acidic range that ensures zero lift and zero damage.
SUITABLE FOR ALL HAIRCOLORS: Shinefinity can be applied to all hair types: virgin, colored and pre-lightened hair. The perfect addition to any salon service to increase revenue and deliver beautiful shine. #PROTIP: Balance porosity and enhance hair surface with Wella Professionals ColorMotion+ Pre-Color Treatment prior to color service. Ensure stunning results and enhance overall longevity.
MAINTAINS THE CHARACTERISTICS OF NATURAL HAIR: One of Shinefinity's most alluring features is its ultra-natural finish. Zero-lift technology means zero lift to the natural hair, preserving natural highs and lows to deliver ultimate shine and reflect.
QUICK RESULTS: Mixing and application is easy and the processing time ranges from 5-20 minutes. Shinefinity is mixed in a 1:1 mixing ratio. Choose between Brush & Bowl Activator or Bottle Activator based upon application and viscosity preference.
APPLICATION
PRE-TREAT: Shinefinity glaze can be applied to pre-shampooed or dry hair. #PROTIP: For a softer result, pre-cleanse the hair with Wella Professionals Elements Renewing Shampoo, towel-dry, then proceed with color application.
MIX: Shinefinity + Activator (Brush & Bowl –OR- Bottle) in a 1:1 mixing ratio.
APPLY: Choose a technique that works best for you and your salon guest. Apply from root to tip, sweep on between balayage, or enhance highlighted ribbons throughout the head form. Get creative, have fun and watch as the hair transforms.
DEVELOP: Once application is complete, develop Shinefinity glaze for up to 20 minutes. Enhance intensity and saturation with heat and a Climazon. After processing is complete, shampoo, condition, blow dry and GLOW.
#5: Ultimate Repair Miracle Hair Rescue
Unlock advanced salon services and enhance the guest experience with Wella Professionals Ultimate Repair. Embark on a journey of transformation with advanced hair repair, tailored to meet the needs of every salon guest.
The Wella Professionals Ultimate Repair collection features five products designed with over 140 years of hair expertise. Recommended for all hair types, each product is formulated with Wella Professionals patented technology and a skincare-inspired combination of Alpha Hydroxy Acid (AHA) and Omega-9. Watch as Ultimate Repair elevates the daily haircare routine to deliver an extraordinary salon experience and stunning results.
THE ULTIMATE DETAILS: If repairing the hair inside and out isn't enough... Wella Professionals Ultimate Repair Collection is vegan, cruelty free, color safe, dermatologically tested, gentle on skin and formulated to repair ALL types of hair damage: chemical, mechanical, thermal and environmental.
Discover the star of the collection, Wella Professionals Ultimate Repair Miracle Hair Rescue. A major innovation in bond repair technology and a salon professional favorite. Ultimate Repair Miracle Hair Rescue is a weightless, liquid, leave-in spray that repairs hair damage in just 90 seconds. Ultimate Repair Miracle Hair Rescue detangles as it intensively strengthens and smooths the hair for transformative, long-lasting results. Instruct salon guests to apply Miracle Hair Rescue to hair 1-2 times a week, or after every salon shampoo. Adjust quantity based on customized hair needs and experience hair repair that you can feel.
#GETSOCIAL
Inspired to build your business with Express Color Services? Follow Wellastore on Instagram @wellastoreusa for inspiration, education and #PROTIPS. Learn from salon professionals around the globe and tag @wellastoreusa in your final looks for a chance to be featured. Happy Coloring!
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By: Jaclyn Harwood