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ILLUMINA GLOW LOOK

"Bright reflections of light, for a soft lit from within shine."
ILLUMINAGE TECHNIQUE Carefully placed lightness for ultimate illumination and distinct color placement and face framed in a seamless transition. CUSTOMER PROFILE
Starting Point: Level 5​ Target Point: Level 9​ Texture: Medium​ Porosity: Medium

HOW TO RECREATE

LIGHTENING Blondor 30g BlondorPlex + 45g 6% Starting at the nape, take medium sized zig-zag sections and tease out the roots. Apply the lightener just below the teasing. Tip Out: Add brightness to the mid-lengths and ends, while maintaining depth at the roots. Take the hair in between highlighting papers, tease mid-way down, and lighten at the ends.
FACE FRAMING Take fine zig-zag sections at the front to add lightness around the face.
Tip: Varying the size of the zig-zags helps to create a connection between the interlocking sections.
ROOT SHADOW & BLONDE TONING Illumina Color 15g 6/19 + 15g 6/ + 60g 1.9% 10g 10/ +10g 10/38 + 10g 9/37 + 60g 1.9% Tone the roots with the darker formula first. Allow to develop for 5 minutes before combing down for a seamless transition.  Apply the lighter toning formula to the ends and to the face frame, and visually watch for up to 15 minutes.

ILLUMINA BLUSH LOOK

"Radiant sun-kissed glow with a light, luminous finish." ​
CUSTOMER PROFILE
Starting Point: Level 5​ Target Point: Level 9​ Texture: Medium​ Porosity: Medium

HOW TO RECREATE

LIGHTENING Blondor 30g BlondorPlex + 45g 6% Use fine weaves in the front for a soft face-framing result.​
Take a diamond shaped section on the top of the head, continue with highlights, to create a soft transition between the base color and front face-framing sections.​
ROOT SHADOW Illumina Color 15g 5/ + 15g 7/75 + 30g 6% MID-LENGTHS + ENDS Illumina Color 30g 7/75 + 30g 9% Apply the root shadow formula to the base for natural-looking depth.​
​Apply formula for the mid-lengths and ends, surrounding each weave. ​
BLONDE TONING Illumina Color 15g 8/05 + 15g 7/75 + 60g 1.9% Apply the toning formula to the face frame sections to create soft brightness.​
​Tip: For natural looking results, limit brightness on the mid-lengths and ends to 1-2 levels lighter than the base.​

Master the art of communicating the benefits
of Illumina Color to your clients:

ILLUMINA COLOR Is a luxurious hair color for 100% natural-looking results.
MICROLIGHT TECHNOLOGY Helps to protect the cuticle clarity and allows light to enter the hair and illuminate from within.
MICROTONES The most sophisticated dye combination in Wella Professionals that mimics natural hair tones.
METAL PURIFIER Built-in Metal Purifier that helps to prevent hair damage when metals are present in the hair.
It is fully VEGAN.
New beauty looks inspired by current trends in quiet luxury and natural makeup, co-created with Global Ambassadors Romeu Felipe and James Earnshaw.

COMPLETE THE LOOK WITH OPI

I MICA BE DREAMING
Make your dreams a reality with this mesmerizing gold shade. This shimmery metallic gel nail polish is simply breathtaking.​
DATA PEACH
The looks you can create are unlimited when you breach for this pearlescent, shimmery peach nail polish. Override the system. Reboot. And share that shine.​
MIND-FULL OF GLITTER
Use this opalescent glitter shade to get your bling on. Feel golden and look glamorous with a natural nail polish made with vegan glitter.​

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