Wella ProfessionalsPure Perfection 10/1 Lightest Blonde Ash

Pure Perfection 10/1 Lightest Blonde Ash

A Revolution in Permanent No Ammonia Haircolor. 100% Ammonia, Fragrance, Silicones, Mineral Oils, PPD/PTD*. Clinically Proven to Reduce Signs of Damage** with Supercharged Metal Purifier. *Do not use this product if you have a known PPD/PTD allergy, as you may still experience a severe reaction. **+55% shine, +45% smoothness, +42% nourished look vs. untreated hair, based on expert panel clinical study.

• A curated palette of 30 shades for pure & true to tone color results
• Up to 100% grey coverage
• State of the art formula designed for damage control and more predictable color results
• No dedicated developer required! Can be used with any Welloxon Perfect developer in a 1:1 ratio.

1 - Mix and apply with bowl & brush, if using darker shades, consider using a stain guard.

MIXING RECOMMENDATION

Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio. Example: 60 g Pure Perfection + 60 g Welloxon Perfect.

6% Welloxon Perfect: For grey coverage and up to 1 level of lift.

9% Welloxon Perfect: For up to 2 levels of lift.

12% Welloxon Perfect: For up to 3 levels of lift.

To refresh mid-lengths and ends, you can use a suitable Wella Professionals demi-permanent color.

Alternatively: Mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio. Apply through mid-lengths and ends after root application and develop for up to 20 minutes.

HOW TO APPLY

Wear suitable gloves and apply to dry hair.

Grey Coverage: Apply first to the areas with the highest percentage of grey or white hair when grey coverage is required.

Tips: For maximum coverage on stubborn grey hair, saturate with enough product and take very fine sections. If the regrowth is more than 2.5 cm, perform a mid-band application to get the best result on grey hair. Apply the mid-band 1 cm away from the roots first. Once done, apply directly to the root and develop for 30 to 40 minutes.

Full Head Color: Apply the coloring mixture immediately from roots to ends.

When Lightening:

Step 1: Apply the coloring mixture to lengths and ends only, leaving approximately 2 cm free from the scalp. Develop for 20 minutes.

Step 2: Apply the mixture to the root and develop for 30 to 40 minutes.

DEVELOPMENT TIME

Develop the color without heat for 30 to 40 minutes or with heat for 15 to 20 minutes.

AFTER TREATMENT

After development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo. To neutralize oxidation residues and stabilize color, use Wella Professionals Post Color Treatment.

IMPORTANT SAFETY INFORMATION

For professional use only. Can cause severe allergic reactions.

Perform an allergy alert test 48 hours before each application, even if the client has already used coloring products.

Follow instructions.

Not intended for use on persons under the age of 16.

Temporary “black henna” tattoos may increase the risk of allergy.

WARNING: This product contains ingredients that may cause skin irritation on certain individuals. A preliminary test according to the accompanying directions should first be made.

This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness.

Do not use this product if the client:

• Has a facial rash or sensitive, irritated or damaged scalp.

• Has had any reaction after coloring the hair or to a temporary “black henna” tattoo.

Do not use on other body parts.

ALLERGY ALERT TEST

Items you need to prepare the mixture: Cotton bud, clean tissues and a saucer or small plate. Do not use metal objects.

Prepare the mixture: With a cotton bud, mix small amounts of colorant agent and developer in equal quantities on a saucer or small plate.

With the cotton bud, apply a pea-sized amount of the mixture evenly in a thin layer to an area of 1 by 1 inch on the inner side of the forearm.

Leave the mixture applied without covering or touching it. Avoid contact with clothes. After 48 hours, wash the test area with water and pat dry with a clean tissue.

If any changes to the normal skin appearance, such as itching, redness or swelling on or around the test area, occur at any time during testing or hair coloring, rinse off immediately, stop using the product and consult a doctor.

This test represents an important precautionary measure that has proved to be reliable when carried out under the conditions outlined. However, be aware that even if an Allergy Alert Test has been carried out, an allergic reaction may still be experienced when coloring the hair.

The Allergy Alert Test does not provide a guarantee that allergic reactions will not occur in the future. Seek medical advice if in doubt.

If during product use or in the following days you experience scalp or skin stinging, burning, blistering, weeping, itching, rash, dizziness, faintness, shortness of breath or swelling of the eyes or face, rinse immediately and discontinue use. Seek medical advice and contact the manufacturer.

Keep the empty carton and the instruction leaflet in case the client experiences a reaction.

ADDITIONAL SAFETY PRECAUTIONS

Avoid contact with eyes. If contact occurs, remove contact lenses if any, rinse eyes immediately and seek medical advice.

Product can cause eye irritation and permanent eye injury.

Remove all metal objects from the hair before coloring and keep them away during coloring.

Do not use a metal bowl or stirrer for mixing.

Use the product in combination with the developers described in the instructions.

Mix in a well-ventilated room.

Wear suitable gloves.

Avoid unnecessary skin contact, inhaling or ingesting the product.

Keep developer away from heat and light.

Do not leave the mixture in a closed bottle as it may expand or burst.

Use the mixture immediately and do not exceed the development time stated.

Do not perm, relax or straighten the hair immediately before or after use.

Do not use when the hair has previously been colored with henna or metal dyes.

Rinse hair well after application.

Keep out of reach of children.