Hair Color
Creativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.
01.08.2025
2025 Hair Color Trend Report: What’s In, What’s Out
By: Jaclyn Harwood
Hair color trends are always changing, and 2025 is bringing some exciting new looks to the chair. As a salon pro, staying on top of what’s hot (and what’s not) is key to keeping your clients happy and your skills sharp. This year, bold colors, fresh takes on classics, and fun new techniques will be all the rage. In this trend report, we will break down the top shades to watch out for and the looks you can leave behind. Ready to level up your color game? Let’s dive into the hues and trends you’ll want to know about in 2025!
GOLDEN BLONDE
Golden blonde is one of the top hair color trends of 2025, and it’s all about achieving that perfect balance of warmth, richness, and radiance. As a salon professional, knowing the best formulas and techniques to create this versatile shade will set you apart and keep your clients coming back for more. From bright, sun-kissed highlights to deep, luxurious all-over golden blondes, there’s a formula for every client. In this section, we’ll dive into the top color formulas used by salon pros to create the perfect golden blonde, along with expert haircare and styling tips. Get ready to master the golden blonde trend and offer your clients a look that’s both fresh and timeless.
LIGHTEN
BlondorPlex Multi Blonde
Welloxon Perfect Developer 6% (20 volume)
ROOT TAP
Color Touch 8/71 + 7/0
Color Touch Emulsion 1.9% (6 volume)
MIDS + ENDS
Color Touch 10/6 + 10/03
Color Touch Emulsion 1.9% (6 volume)
Artist: @_obsessed.hair_
Complete the service with Wella Professionals Color Post Treatment, balance porosity and lock in vibrancy. HOW TO USE: Apply to damp hair, leave on for 3-5 minutes, then rinse thoroughly. Follow with Wella Professionals Ultimate Repair Shampoo and Conditioner to cleanse, repair and hydrate. Prep the hair with Ultimate Repair Protective Leave In Treatment from root to tip, and Sebastian Professional Volupt Spray at the base. Blowdry with the ghd Helios Advanced Professional Hair Dryer, a round brush, and Wella Professionals Oil Reflections Luminous Smoothing Oil for an extra boost of shine.
MOCHA MOUSSE
Mocha Mousse, Pantone’s Color of the Year for 2025, is a rich, earthy shade that’s poised to take the hair color world by storm. This warm, deep brown hue offers endless possibilities for customizing color to suit every client. Whether it's a sleek, full mocha mousse color, or soft, dimensional highlights that add depth and sophistication, this shade is perfect for those seeking a modern yet timeless look. Check out these stunning looks created by top salon pros and get inspired to create at your next salon session.
ROOT
Color Touch 5/0
Color Touch Emulsion 1.9% (6 volume)
MIDS + ENDS
Color Touch 7/71 + 6/73 + 55/07
Color Touch Emulsion 1.9% (6 volume)
ARTIST: @sofiacalderonehair
CARE + STYLING
Complete the color service with Wella Professionals INVIGO Nutri-Enrich Deep Nourishing Shampoo and Conditioner to cleanse and hydrate. Pump up the volume with Nioxin Pro Clinical Volumizing and Thickening Mousse, for a bouncy blowout. Finish with Sebastian Professional Dark Oil and Wella Professionals EIMI Glam Mist Shine Spray to reduce frizz and deliver a stunning, polished result.
CHERRY COLA
Cherry Cola is making a bold statement in 2025, offering a vibrant, deep red with rich undertones of brown and violet—perfect for clients craving a unique, multi-dimensional hue. For hairstylists, this trend presents an opportunity to showcase creativity while delivering a striking, customizable color. Get inspired by our favorite formulas and get ready to offer your clients a trend that’s both bold and sophisticated in 2025.
LIGHTEN
Blondor Multi Blonde
Welloxon Perfect Creme Developer 6% (20 volume)
TONE
Koleston Perfect 55/66 + 77/46
Welloxon Perfect Pastel 1.9% (6 volume)
ARTIST: @karissaheadingtonhair
CARE + STYLING
Cleanse and hydrate with Wella Professionals Fusion Intense Repair Shampoo and Conditioner. Apply INVIGO Miracle BB Spray, root to tip, and comb through with a wide tooth comb to enhance color vibrancy, reduce tangles and smooth. Layer with Sebastian Professional No.Breaker Bonding and Styling Leave-In Treatment to protect and strengthen. Blowdry with a round brush and finish the look with Wella Professionals Glam Mist Shine Spray to protect the hair from humidity and UV for a luminous look.
LIVED-IN DIMENSION
Lived-in dimension is one of the most sought-after trends for 2025, offering a natural, effortless look that enhances depth and movement without the need for high-maintenance upkeep. As a hairstylist, mastering this trend means creating a multi-dimensional color that blends seamlessly, giving clients that perfect “just back from vacation” glow. Whether you're working with soft balayage, sun-kissed highlights, or subtle lowlights, lived-in dimension allows you to add depth and texture to any style while maintaining a soft, subtle finish. Get ready to give your clients a fresh, modern style with minimal effort and maximum impact.
LIGHTEN
Blondor Multi Blonde
Welloxon Perfect Creme Developer 6% (20 volume)
TONE
Blondorplex Cream Toner /36 + /16
Welloxon Perfect Pastel 1.9% (6 volume)
ARTIST: @parees_hairstudio
CARE + STYLING
Finish the look with Sebastian Professional Drench Shampoo and Conditioner for silky body and shine. Apply Wella Professionals Ultimate Repair Miracle Hair Rescue, root to tip, then layer with Ultimate Repair Protective Leave-In Treatment for 5-in-1 protection against breakage, UV, mechanical damage and excess frizz. Blowdry and finish with Sebastian Professional Dark Oil for smooth, lux, shine.
COPPER SPICE
Copper Spice is one of the most loved hair color trends of 2024 and it's making it's way into 2025. Offering a bold, fiery hue that blends rich copper tones with a hint of warmth and vibrancy. This rich shade is perfect for clients seeking a striking yet wearable color that makes a statement. Check out these formulas from top salon pros and mixing techniques to achieve the perfect Copper Spice. Get ready to make this look the go-to shade for bold, beautiful color in 2025.
COLOR
Color Touch 7/43 + 8/43 + /34
Color Touch Emulsion 4% (13 volume)
CARE + REFRESH
Ultimate Repair Miracle Hair Rescue
Color Fresh Mask Copper Glow
ARTIST: @thehairwaytoheaven
CARE + STYLING
Cleanse and protect with Wella Professionals ColorMotion+ Shampoo and Structure+ Mask, an intensive restructuring treatment for colored hair that provides strength, shine and lasting manageability. Complete the service with Wella Professionals Ultimate Repair Miracle Hair Rescue, EIMI Body Crafter Volumizing Spray and EIMI Glam Mist Shine Spray.
MILK CHOCOLATE
Milk Chocolate is one of the top hair color trends for 2025, offering a rich, creamy brown that’s as versatile as it is flattering. For salon pros, this warm, rich shade is a perfect choice for clients looking to add depth and sophistication to their look without going too dark. Achieving the perfect milk chocolate color involves the right balance of rich brown tones with a soft, creamy finish. Check out some of our favorite formulas and haircare recommendations to get ready for the new year. Whether you’re using it as an all-over color or adding milk chocolate highlights, this trend is sure to become a client favorite in 2025.
LIGHTEN
Blondor Multi Blonde
Welloxon Perfect Developer 3% (6 volume)
TONE
Color Touch 8/35 + 6/35 + 7/73
Color Touch Emulsion 1.9% (6 volume)
ROOT
Shinefinity 04/12 + 06/0
Shinefinity Activator
ARTIST: @byjohnsanchez
CARE + STYLING
Reach for Wella Professionals INVIGO Brilliance Shampoo, Conditioner and Miracle BB Spray to lock in color and complete the look. INVIGO Brilliance is pH optimized for long lasting color protection, formulated with Brilliance-Blend™: Copper encapsulating molecules to maintain vibrancy and Vitamin E to control oxidation. Finish the look with soft beach waves, created by the ghd Platinum+ Styler, 1" flat iron and Sebastian Professional Trilliant Spray. Seal with Sebastian Professional Dark Oil Silkening Mist to deliver stunning shine and beautiful results.
APRICOT
Apricot is one of the most exciting color trends of 2025, bringing a fresh and vibrant twist to the world of warm hair hues. This soft, peachy, copper shade is perfect for clients looking for a bright, yet natural-looking color with a touch of warmth and playfulness. As a hairstylist, apricot offers endless creative opportunities, whether you’re adding subtle highlights to enhance sun-kissed dimension or creating a full apricot transformation for a bold, standout look. This trend is sure to bring a fun and modern edge to your color services.
COLOR - ROOTS
Koleston Perfect 8/0 + 8/07 + 8/34 + 8/3
Welloxon Perfect Creme Developer 6% (20 volume)
COLOR - MIDS + ENDS
Koleston Perfect 8/07 + 8/34 + 8/3 + /33
Welloxon Perfect Creme Developer 9% (30 volume)
Artist: @aleahairr
CARE + STYLING
Cleanse and hydrate with Wella Professionals Ultimate Repair Shampoo and Conditioner. Apply INVIGO Miracle BB Spray from root to tip and EIMI Perfect Me Hair Balm Lotion to the mid-strands and ends. Blowdry and finish the look with Sebastian Professional Trilliant Spray, ghd Platinum+ Styler and Sebastian Professional Dark Oil.
STAY CONNECTED
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